1. Full-Service Solution: Provide end-to-end services, including domain name acquisition, hosting setup, and the creation of a custom WordPress website.
2. Increase Awareness: Educate UK residents about available government grants for heating solutions through an informative and engaging website.
3. Optimize User Experience: Develop an intuitive, easy-to-navigate website that simplifies the process of applying for government grants.
4. Boost Conversions: Drive more users to complete the grant application process by creating a streamlined user journey.
5. Ensure Reliability: Set up a reliable and secure hosting environment to ensure the website’s performance and availability.
Eco Energy Scheme faced several challenges:
• Starting from Scratch: The client had no existing digital assets, requiring a full-service approach from domain name registration to website launch.
• User Engagement: The site needed to effectively engage visitors and guide them through a potentially complex grant application process.
• Trust and Credibility: Building trust through a credible online presence was crucial to encourage users to apply for grants.
Our team at Bretsol delivered a comprehensive WordPress-based solution that addressed all aspects of the project:
1. Domain Name Acquisition: We worked closely with Eco Energy Scheme to identify and secure a memorable, SEO-friendly domain name that aligns with their brand identity.
2. Hosting Setup: We selected a high-performance, secure hosting provider tailored for WordPress sites. We configured the hosting environment to ensure fast loading times, scalability, and security.
3. Custom WordPress Development: We developed the website using the Elementor page builder and Advanced Custom Fields (ACF) to create a highly customizable and easy-to-manage WordPress site. Elementor allowed us to build visually appealing, responsive layouts quickly, while ACF provided the flexibility to create custom fields and content types tailored to the client’s specific needs.
4. User-Centric Design: The website’s design focuses on simplicity and ease of use, featuring clear calls-to-action, a clean layout, and interactive elements like a quick eligibility checker. The design emphasizes Eco Energy Scheme’s eco-friendly mission with green tones and nature-inspired imagery.
5. Content Strategy: We developed all website content, ensuring it was clear, concise, and optimized for SEO. This included detailed information on grant eligibility, application processes, and the benefits of upgrading to eco-friendly heating solutions.
6. SEO Optimization: The site was fully optimized for search engines with targeted keywords, meta tags, and a sitemap to ensure high visibility in relevant search results.
• Tools and Technologies: WordPress, Elementor, Elementor Pro, Advanced Custom Fields (ACF), Classic Editor, Admin and Site Enhancements (ASE), LiteSpeed Cache, Yoast SEO, Hostinger, Namecheap.
• Security Features: SSL certificate installation, regular backups, and security plugins to protect against threats.
• Performance Optimization: Implemented caching and CDN integration to ensure fast page load times and smooth user experience.
• Domain Authority Boost: The carefully selected domain name and SEO efforts led to a significant improvement in the site’s domain authority within the first six months.
• Increased Traffic: The website experienced a 50% increase in organic traffic within three months of launch, thanks to the SEO-optimized content and effective keyword targeting.
• High Conversion Rates: The streamlined application process and user-friendly design resulted in a 30% increase in completed grant applications.
• Reliable Performance: The secure and scalable hosting setup ensured 99.9% uptime, with the site handling traffic spikes during peak times without any issues.
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